Website Design Strategy
What is a Website Design Strategy?
We can work with you to develop strategies for your website.
This may include developing a search engine optimization strategy, design or content strategy.
Franchise Development Website Design Strategy
As a franchisor/franchisee you will need a website design strategy for your franchise development plan.
The key elements of website design strategy offered to our clients are set out below.
Define Your Target Audience
Defining your target audience and segments will help to define your digital marketing strategy. Buyer persona creation is an important starting point that will help you tailor your marketing activities.
Establish Your Goals
It’s important to identify why you are creating a website. Your website strategy should include clear goals. Goals might include increasing leads, increasing search engine optimization, convert a higher percentage of visitors to your site to convert them into leads.
Determine Your Brand Strategy
Establishment of your brand identity is critical in connecting your target audience and positioning your business in the market your are in.
Create a Site Map
Your site map should provide a framework for the structure of the website before it’s built.
Perform Keyword Research
Choosing the right keywords for your website is critical for your website strategy.
Writing content that includes the keywords you have identified will help optimise your copy for those keywords.
Develop Responsive Website
With so many people using mobile devices and tablets, it’s important to make sure your website responds to different browser sizes and types.
Build Landing Pages
By building each page as a landing page, each page has the ability to stand alone, if required. This can be useful if you advertise or start an email marketing or other campaigns.
Create An Analytics Strategy
An analytics strategy is important for several reasons. You can see how your campaigns are performing, how each page is performing and make data-driven decisions.
Implement and Control
The existence of a control process will identify where your business stands in relation to a future position. Progress towards your overall business objective can be observed, measured and redirected if any gaps appear in your actual and desired position.
Identifying the key success factors that reflect your businesses most important objectives will provide a basis for establishing appropriate performance measures, determining the allocation of resources.
Performance measures may include: page visits, referrals, social media channel traffic.
Other Marketing Strategy Services Offered Include:
Any of the above strategies can be used in franchise development.
Everything we do is backed by research
Book A Free Marketing Review
Take advantage of our free marketing review and we’ll give you the feedback you need to pursue your business aims and objectives.