We provide franchising, marketing and hrm services to help support business development and growth.
Our vision is to expand the management capabilities and profitability of client businesses.
We intend to do this through the provision of cost-effective and relevant business development and growth services.
Our mission is to provide effective solutions that help our clients develop and grow their businesses and realise their aims and objectives.
Our core values of practice-led learning and strong client relationships are driven by our vision and mission.
We strive to provide high quality constructive tailored advice we believe in, stay true to our standards, agree clear expectations upfront and respect confidentiality.
Commitment to Continuous Professional Development
By adopting a philosophy of continuous professional development we ensure that our knowledge and skills are kept up-to-date and in line with the latest marketing ideas, techniques and best practice.
This requires achievement of the Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM) status on an annual basis.
As well as, maintaining Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD) status.
Dr Colleen Bass
With 20+ years of senior-level strategic marketing and hrm experience, Colleen is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, a Chartered Fellow of the Chartered Institute of Personnel and Development.
Colleen spent the first half of her career working in human resource management before moving into marketing and then franchise development. She has worked with start-up companies, non-profit organisations, professional bodies and corporations. Her experience has spanned a variety of industries, for instance, automotive, aerospace, construction, engineering, marine, professional services and higher education and for brands such as Dowty Aerospace, Dowty Precision-Handling Systems, Laing Construction, Tarmac, TI Group, Wagon Industries, Aston Business School and Birmingham City Business School.
Colleen recently gained a management practice-led Doctorate in Business Administration (DBA) focusing on reputational risk in franchise partnership arrangements.