Marketing Research

Marketing research provides relevant data and information to solve marketing challenges.

What is Marketing Research?

The American Marketing Institute defines marketing research as “the process or set of processes that links the producers, customers and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitoring marketing performance and improve understanding of marketing as a process. 

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results and communicates the findings and their implications.” 

Franchise Development Marketing Research

As a franchisor/franchisee you will need to carry out marketing research to ensure the success of your franchise network. 

The key elements of marketing research offered to our clients are set out below.

We can work with you to design surveys for you to poll customers and identify levels of customer satisfaction or customer needs and expectations.

Marketing Research Process

To begin the research process the following steps need to be taken.

Define the Problem

The most important aspect of the research process is to define the problem to be addressed.

Develop the Research Plan

Information needs to be gathered relevant to the research objective.  This may include: primary and secondary data sources; the research approach to be undertaken, for example, observational research, ethnographic research, focus groups, surveys, behavioural data, experimental research; sampling plan; contact methods.

Collect the Information

The methods for collecting the data need to be adopted.

Analyse the Information

At the stage the data needs to be organised in a way that analysis can be obtained.

Present the Findings

The findings are presented.

Make the Decision

Decisions can then be taken on the outcome of the research. 

Other Marketing Strategy Services Offered Include:

Other Marketing Strategy Services Offered Include:

Any of the above strategies can be used in franchise development.

Everything we do is backed by research

Book A Free Marketing Review

Take advantage of our free marketing review and we’ll give you the feedback you need to pursue your business aims and objectives.