Buyer Persona Development

A buyer persona is a semi-fictional representation of your ideal customer.

What is a Buyer Persona?

A buyer persona is a semi-fictional representation of your ideal customer based on research gathered from demographic and psychographic information and insights.

Franchise Development Buyer Personas

As a franchisor/franchisee you will need to develop buyer personas for your franchise network. 

In turn, this means aligning your buyer persona with your marketing strategy.

The development of buyer personas should be a fundamental element of your franchise development plan.

The key elements of buyer persona development offered to our clients are set out below.

Together, we can devise buyer personas that will increase your ROI by targetting your marketing activities and communication more effectively and efficiently.

Situational Analysis

For the simple reason that a buyer persona is linked with your marketing strategy. A complete understanding of your business and its objectives needs to be developed. 

Accordingly, the strategic direction for any buyer persona decisions must be underpinned by a comprehensive analysis of your business, the market, competition and the environment in which you operate.

Understanding Your Buyer

In the first instance, you’ll need to understand your buyer so that you can deliver the products or services they want and need.

Consequently, this will enable you to design the type of marketing campaign that will attract them. Furthermore you will be able to create content that will engage them during their decision-making and evaluation process throughout the buyer journey.

Buyer Persona Data Gathering

Before you can create your buyer persona, you’ll need to gather the necessary information. Together, we can develop practical methods to gather the required data. This might include examining your current contact database, creating forms to capture data from your website, developing surveys or focus groups and interviews.

Buyer Persona Templates

Having gathered your data and research insights a buyer persona template can be developed. You can be shared across your business.

Engagement with Your Ideal Buyer

The buyer persona template will enable you to identify potential prospects. This will allow you to devise strategies and tactics to convert prospects into customers. You can also tailor content to engage with them along the various stages of the buying journey.

Other Marketing Strategy Services Offered Include:

Any of the above strategies can be used in franchise development.

Everything we do is backed by research

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Take advantage of our free marketing review and we’ll give you the feedback you need to pursue your business aims and objectives.