Social Media Strategy

Social Media Content Helps Build Your Brand

What is a Social Media Strategy?

A social media marketing strategy defines how your business will maximise engagement and interactions across social media to achieve its communications aims.

Franchise Development Social Media Strategy

As a franchisor/franchisee you will need a social media strategy to develop your franchise network.

The key elements of social media strategy offered to our clients are set out below.

We can help you promote your brand across the leading social media platforms, for example, Twitter, LinkedIn, Instagram and Facebook. 

With us, you can increase online followings and generate quality leads.

Social Media Marketing Goals

Establish your marketing goals that align to our business objectives.

Identify Your Target Audience

Create buyer personas.

Carry Out a Social Media Audit

Social media audit

Set Up Accounts and Improve Profiles

Decide on what social media networks to use.

Set Up Accounts and Improve Profiles

Decide on what social media networks to use.

Develop Content Strategy and Plan

Develop content strategy and plan.

Implement and Control

The existence of a control process will identify where your business stands in relation to a future position. Progress towards your overall business objective can be observed, measured and redirected if any gaps appear in your actual and desired position. 

Identifying the key success factors that reflect your businesses most important objectives will provide a basis for establishing appropriate performance measures, determining the allocation of resources. 

Performance measures may include: mentions, shares, likes.

Other Marketing Strategy Services Offered Include:

Any of the above strategies can be used in franchise development.

Everything we do is backed by research

Book A Free Marketing Review

Take advantage of our free marketing review and we’ll give you the feedback you need to pursue your business aims and objectives.