10 Marketing Related Reasons Why Businesses Fail

CBI Insights Lists the Top 20 Reasons Why Startups Fail. 10 of the reasons are related to poor marketing strategy and planning.

This is the 7th in a series of articles which focus on each of the 10 marketing related reasons why start-ups fail and how these might be avoidable.7

10 Marketing Related Reasons Why Startups Fail​ #7 Ignoring Customers

Building relationships with your customers is crucial.

Knowing your target audience well and knowing how to get their attention and convert them to leads and ultimately customers as they move through the buyer journey process are the most important skills of a successful business owner/manager.

Use research to understand their priorities, deep pain, behaviours, dreams, values and the vision they are trying to manifest.

Customers hold the key to your success.

About the Author

Dr Colleen Bass, Managing Director, Connect203

With 20+ years senior-level strategic marketing experience, Colleen is a Chartered Marketer and Fellow of the Chartered Institute of Marketing and a Fellow of the Chartered Institute of Personnel and Development.  Colleen recently completed a management practice-led Doctorate in Business Administration (DBA).

Colleen spent the first half of her career working in human resource management before transitioning into marketing and has worked with start-up companies, non-profit organisations, professional bodies and blue-chip corporations.

Her experience has spanned a variety of industries, for instance, automotive, aerospace, construction, engineering, marine, professional services and higher education for brands such as Dowty Aerospace, Dowty Precision-Handling Systems, Laing Construction, Tarmac, TI Group, Wagon Industries, Aston Business School and Birmingham City Business School.