10 Marketing Related Reasons Why Businesses Fail

CBI Insights Lists the Top 20 Reasons Why Startups Fail. 10 of the reasons apply to poor marketing strategy or planning.

This is the 10th in a series of posts that focus on marketing reasons why start-ups fail and how these might be avoided.

10 Marketing Related Reasons Why Startups Fail​ #10 Didn't Use Network

Get out of the building or appear online!!

It’s often said it’s not what you know, it’s who you know. However, this isn’t enough. In marketing your products and services you need to add who knows you? and what are they saying about you?

You need to get your message across and networking offers a cost-effective way to spread your message.

There are a multitude of opportunities to reach your potential customers or key partner businesses whether that’s through turning up at face to face or online events or joining relevant business networks.

Think about building relationships with the hubs of your target customer and key partner networks.

About the Author

Dr Colleen Bass, Managing Director, Connect203

With 20+ years senior-level strategic marketing experience, Colleen is a Chartered Marketer and Fellow of the Chartered Institute of Marketing and a Fellow of the Chartered Institute of Personnel and Development.  Colleen recently completed a management practice-led Doctorate in Business Administration (DBA).

Colleen spent the first half of her career working in human resource management before transitioning into marketing and has worked with start-up companies, non-profit organisations, professional bodies and blue-chip corporations.

Her experience has spanned a variety of industries, for instance, automotive, aerospace, construction, engineering, marine, professional services and higher education for brands such as Dowty Aerospace, Dowty Precision-Handling Systems, Laing Construction, Tarmac, TI Group, Wagon Industries, Aston Business School and Birmingham City Business School.