About Us
Supporting business growth through franchise, marketing and HRM strategy development
We provide the resources and capabilities needed to get you to where you want to be.
Vision
Our vision is to expand the franchise development, marketing and hr management capabilities and profitability of client businesses.
We intend to do this through the provision of cost-effective and relevant business development and growth services.
Mission
Our mission is to provide effective solutions that help our clients develop and grow their businesses and realise their aims and objectives.
Values
Our core values of practice-led learning and strong client relationships are driven by our vision and mission.
We strive to provide high quality constructive tailored advice we believe in, stay true to our standards, agree clear expectations upfront and respect confidentiality.
Managing Director
Dr Colleen Bass
A senior-level franchise development, marketing and hrm strategy professional. Colleen is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, a Chartered Fellow of the Chartered Institute of Personnel and Development.
Colleen has a management practice-led Doctorate in Business Administration (DBA) focusing on reputational risk in franchise partnership arrangements.
Colleen spent the first half of her career working in human resource management before moving into marketing and then franchise development. She has worked with start-up companies, non-profit organisations, professional bodies and corporations. Her experience has spanned a variety of industries, for instance, automotive, aerospace, construction, engineering, marine, professional services and higher education and for brands such as Dowty Aerospace, Dowty Precision-Handling Systems, Laing Construction, Tarmac, TI Group, Wagon Industries, Aston Business School and Birmingham City Business School.
Commitment to Continuous Professional Development
By adopting a philosophy of continuous professional development we ensure that our knowledge and skills are kept up-to-date and in line with the latest marketing ideas, techniques and best practice.
This requires achievement of Chartered Marketer status on an annual basis.
As well as, maintaining Fellow of the Chartered Institute of Marketing (CIM) and Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD) status.
Book A Free Consultation Meeting
By taking advantage of our free consultation meeting, you’ll gain the feedback needed to pursue your business aims and objectives.